Recently, there was an American Express cashback deal, where for every $100 spent at Dan Murphy’s, AMEX would give you a $15 credit. These cashback deals are a great way to buy gift cards but what’s the point of buying a Dan Murphy’s gift card?

The answer is, despite saying it is a Dan Murphy’s Gift Card, you can use the card at Woolworths, Big W, Caltex Woolworths, Masters, BWS, Cellarmasters or Thomas Dux. The branded gift card is actually a Wish Gift Card in disguise.

The red arrow reveals the card’s hidden secret:

You may use this Gift Card to purchase goods and services from participating stores listed at everydaygiftcards.com.au. These stores may change from time to time.

Just swipe the card at the checkout and key in the pin. It works just like any other card.

For further confirmation, see this comment, this one, or this.