OzBargain Zeitgeist 2014 : Top stores, deals and comments

neil on 16/01/2015 at 1:17 pm, filed under OzBargain, Stats

After three years at the top of the list, iTunes store deals have finally been dethroned falling to 4th place. As Android & Windows phones increased their market share, Apple deals have slowly fallen.  Android deals from Google Play deals rose 28 places to take the 15th position on the chart. Amazon Australia experienced the biggest change in ranking moving up 147 places mainly due to free app promotions for Australian users.

2014 also brought a resurgence of classic e-tailer Catch of the Day (up 28 places) and classic retailer Myer (up 24 places). Part of Catch of the Day’s resurgence in the top deals have been their very generous referral system and sitewide coupons. Myer decided that being competitive with their prices, especially in light of Dick Smith selling within David Jones stores, may be a good idea.

Last year’s OzBargain Zeitgeist noted that Amazon UK had dropped 6 places due to the unfavourable currency rate between the Australian dollar and the British pound. The currency rate continues to be dire as we saw Amazon UK drop a further 43 places to become the 60th most popular store. With the tanking US currency, will we see the same drop with Amazon US deals?

Front Page deals (2014 vs 2013)

Store Front Page Deals Rank vs. 2013
Dick Smith 362 Green_Arrow_Up.svg1
Amazon.com 266 Green_Arrow_Up.svg2
Kindle Books 260
Woolworths 229 Green_Arrow_Up.svg1
iTunes/iOS app deals 205 Red_Arrow_Down.svg4
Coles 163 Green_Arrow_Up.svg2
Udemy 127 Green_Arrow_Up.svg5
Target 100 Green_Arrow_Up.svg1
JB Hi-Fi 100 Red_Arrow_Down.svg2
Harvey Norman 92
The Good Guys 87 Green_Arrow_Up.svg6
Big W 86 Red_Arrow_Down.svg6
Catch of the Day 85 Green_Arrow_Up.svg28
Dominos 74
Google Play Store 73 Green_Arrow_Up.svg28
Dan Murphy’s 73 Green_Arrow_Up.svg7
Shopping Express 68 Red_Arrow_Down.svg2
Myer 63 Green_Arrow_Up.svg24
Officeworks 60 Red_Arrow_Down.svg6
Steam 56 Red_Arrow_Down.svg2
Amazon.com.au 54 Green_Arrow_Up.svg147
MSY 52 Green_Arrow_Up.svg2
eBay 44 Green_Arrow_Up.svg2
Masters 38 Green_Arrow_Up.svg6
Kmart 37 Red_Arrow_Down.svg3

 

Deals

chart2014

Deals not reaching Front Page Front Page Deals Vote Average
2011 11590 3641 16
2012 15148 3851 16.31
2013 21043 5084 17.63
2014 22975 5989 20.94

 

Stores ranked by # of deals posted

 

Store 2014 2013 2012 2011 2010
Dick Smith 1386 927 564 395 221
Amazon.com 887 800 550 151 19
Woolworths 630 465 259 164 107
iTunes.apple.com 553 598 626 377 105
Coles 502 407 224 211 154
JB Hi-Fi 496 462 371 269 161
Harvey Norman 464 506 330 248 107
Target 440 452 132 123 65
Big W 413 416 390 425 123
Officeworks 248 377 194 206 124

 

2010to2014chart

Notes: Amazon.com was split into Kindle book deals and Amazon.com deals in 2013.

Where did the popular retailers come from?

While the majority of stores that made the front page were Australian, there seems to be a 4% drop year to year.

Country 2014 2013 2012 2011
AUS 179 (70.45%) 187 (74.5%) 168 (78.1%) 155 (82.4%)
US 45 31 23 16
UK 9 15 11 10
HK 4 5 3 3
China 5 1 4 2
France 0 0 1 0
Italy 1 0 1 0
New Zealand 1 1 1 0
Cypress 1 1 1 1
Sweden 0 1 1 1
Ireland 0 0 1 0
Malaysia 1 2 0 0
Netherlands 0 1 0 0
Singapore 2 2 0 0
Austria 0 1 0 0
Brasil 0 2 0 0
Canada 0 1 0 0
Philippines 1 0 0 0
Romania 2 0 0 0
Germany 1 0 0 0
Israel 1 0 0 0
Japan 1 0 0 0

Deals by Country: Retailers that made the front page >2 times in 2014

map2014

Deals by Country: Retailers that made the front page >2 times in 2013

map

Deals by Country: Retailers that made the front page >2 times in 2012

Deals that made the front page by country in 2012.

Deals by Country: Retailers that made the front page >2 times in 2011

Deals that made the front page by country.

Maps created using Gunmap.

——————

eBay, not content with their global dominance over the world decided to give huge discounts on various stores and product categories. The company very literally gave money away throughout 2014.  One entrepreneurial person decided to use eBay’s  50% off BBQ  promotion to make a cool $30,000+ profit except it all went pear shaped with eBay & Appliances Online having to step in to sort out the mess.

Deal Votes Clicks User Posted
EBAY 15% on Any Items on Ebay.com.au (Min. Spend $50/Max. Discount $100) – Sunday 22/6 2441 15946 drb 2014-06-19
FREE: PayPal $5 Credit 2242 35955 tightarse 2014-09-08
eBay.com.au – 15% off Everything Site Wide – 10am Sun 14 Sept 2028 14794 zhenjie 2014-09-10
McDonald’s McFlurry for $1.40 1715 12045 cheezal 2014-01-24
FREE Micro USB to USB Cable or Lightning to USB Cable from Kogan 1200 21456 ahly92 2014-08-19
15% off at Woolworths with $100 Spend (10% for $50- $100 Spend) – 3rd to 6th October 950 22152 CecilTheChair 2014-09-26
Stainless Steel Multi-Function Saber Card USD $0.01 Delivered @ GearBest 938 11588 tightarse 2014-09-29
eBay Big Brand Frenzy – 20% off @Selected Retailers (Dick Smith, Kogan, Dell & More) 29/6 10:01am – 30/6 11:59pm 930 13846 kamoi 2014-06-25
Free Movie Pacific Rim (2013) in Google Play Movies 861 10571 roshanrbb 2014-12-16
Free Tap King Dispenser Unit – Use Voucher in Link 842 31456 rekabkram 2014-07-02

Most Clicked Deals

Deal Votes Clicks User Posted
Hungry Jacks Vouchers – Valid Thru 15 April 2014 218 38247 MrMaestro 2014-01-25
FREE: PayPal $5 Credit 2242 35955 tightarse 2014-09-08
$1 on Selected Slazenger Shorts and T-Shirts (Juniors and Mens) @ Sports Direct 820 34324 James030609 2014-11-22
MYER Friends and Family Sale 50% off- Thursday Only 235 31867 transport 2014-05-27
Free Tap King Dispenser Unit – Use Voucher in Link 842 31456 rekabkram 2014-07-02
Free Intel Galileo Board from Microsoft 661 29540 lukeloop 2014-07-06
Shopping Express – Epic Hour Marathon 29-30 June – Starts 29th June 8pm 246 29130 cniminc 2014-06-27
Hungry Jacks Vouchers – Valid till 12 August 2014 [NSW/VIC/WA/SA] 111 27055 cdhiren 2014-06-01
Hungry Jacks Vouchers – Vaild Thru 20 May 2014 156 26178 Food 2014-04-07
Hungry Jack’s Vouchers – Valid through 17 June 2014 125 25675 scotty 2014-05-06

Fastest Deals to the Front Page

Deal Votes User Posted Mins to Front
eBay.com.au – 15% off Everything Site Wide – 10am Sun 14 Sept 2028 zhenjie 2014-09-10 4.08
Free Shipping* over $30, from Your New Benevolent Overlords @ COTD 458 QQQ – CatchOfTheDay 2014-04-01 5.17
FREE: PINCHme – Beauty Box: New Pantene + Oral-B 3D-White 441 StevenC96 2014-11-05 6.20
FREE Micro USB to USB Cable or Lightning to USB Cable from Kogan 1200 ahly92 2014-08-19 6.67
PINCHme Free Sample – Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner 121 hamza23 2014-09-01 7.03
Free Tap King Dispenser Unit – Use Voucher in Link 842 rekabkram 2014-07-02 7.15
Samsung EVO 32GB Memory Card $8 FREE SHIPPING – Limit 2 @ Centre Com 114 surat 2014-08-13 8.45
FREE PINCHme Sample: Uncle Toby’s Oat Crisp Cereal 317 hamza23 2014-03-31 8.77
eBay Big Brand Frenzy – 20% off @Selected Retailers (Dick Smith, Kogan, Dell & More) 29/6 10:01am – 30/6 11:59pm 930 kamoi 2014-06-25 9.05
20% off at The Dick Smith Store on eBay 2-6 October 2014 166 star64 2014-10-01 9.15

Fastest Deals to 100 votes

Deal Votes User Posted Mins to +100
eBay.com.au – 15% off Everything Site Wide – 10am Sun 14 Sept 2028 zhenjie 2014-09-10 16.45
Free Tap King Dispenser Unit – Use Voucher in Link 842 rekabkram 2014-07-02 19.72
FREE Micro USB to USB Cable or Lightning to USB Cable from Kogan 1200 ahly92 2014-08-19 22.00
Grill’d Burger 2 for 1 Voucher (Voucher Will Be Sent Via SMS) 713 ciab 2014-09-08 31.53
Eneloop Standard Charger + 16x AA Rouge Battery Pack $20.99 (Plus $4.95 Delivery) = $25.94 @ DSE 409 aaronbaron 2014-03-07 32.50
Get a $10 Dick Smith Giftcard for Only $5 @ DSE [Click Proceed to Check Out to show $5] 242 000lynx 2014-09-29 33.52
Free Shipping* over $30, from Your New Benevolent Overlords @ COTD 458 QQQ – CatchOfTheDay 2014-04-01 34.52
McDonald’s McFlurry for $1.40 1715 cheezal 2014-01-24 37.68
Fast Food Vouchers: Hungry Jacks Cheeseburgers $0.95, McDonald’s Fries & 6 Nuggets $1.00 etc 771 tightarse 2014-07-10 37.90
Stainless Steel Multi-Function Saber Card USD $0.01 Delivered @ GearBest 938 tightarse 2014-09-29 38.80

Most popular deals by category

Category Deal Votes Clicks User Posted
Automotive Free Supercheap Auto Club Plus Membership with $10 Bonus Credit (Save $5) 587 7822 adder 2014-09-04
Books & Magazines Free $40 Gift Card for Rebel Sport with $1 Subscription to Herald Sun (& News Ltd Newspapers) 558 10930 johnno1987 2014-03-01
Business & Office Staples Online Clearance Items 187 5447 John Stone 2014-11-10
Computing Chromecast $39 Delivered from DSE 735 11364 ShamelessBargains 2014-07-11
Education 35 Popular Udemy Courses Worth $3500 for FREE 327 1639 Tgb 2014-07-01
Electrical & Electronics FREE Micro USB to USB Cable or Lightning to USB Cable from Kogan 1200 21456 ahly92 2014-08-19
Entertainment Free Movie Pacific Rim (2013) in Google Play Movies 861 10571 roshanrbb 2014-12-16
Fashion & Apparel $1 on Selected Slazenger Shorts and T-Shirts (Juniors and Mens) @ Sports Direct 820 34324 James030609 2014-11-22
Financial ING $75 Bonus When Deposit $1000 376 10707 huythanhv2 2014-08-21
Food & Grocery McDonald’s McFlurry for $1.40 1715 12045 cheezal 2014-01-24
Gaming Sniper Elite V2 FREE! on Steam for 24 Hours Only! 470 7049 jomari29 2014-06-05
Health & Beauty FREE: PINCHme – Beauty Box: New Pantene + Oral-B 3D-White 441 10176 StevenC96 2014-11-05
Home & Garden 50% off BBQs in BBQ Category on eBay (Sunday – 31/8) 452 8735 CharcoaI 2014-08-28
Internet Amazon.com – Free International Shipping When Paying with AmEx on Orders over USD $100 476 11238 Spackbace 2014-11-20
Mobile -UPDATED – Original Nokia 3310 Unlocked GSM Phone Refurbished US$12.74 Delivered Aliexpress 625 8796 altomic 2014-05-28
Other EBAY 15% on Any Items on Ebay.com.au (Min. Spend $50/Max. Discount $100) – Sunday 22/6 2441 15946 drb 2014-06-19
Pets FREE: Flushable Poop Bags 126 2774 tightarse 2014-10-22
Sports & Outdoors Free Cycling Pack Including a Knog Bike Light – Bicycle Network (New Riders) 377 11640 skimmermilk 2014-06-10
Toys & Kids 20% off Toys at eBay (Incl Games & Consoles) Xbox One 500GB Titanfall $478, PS4 $399.20 580 9348 motor89 2014-07-17
Travel $100 Tiger Air Voucher – 2500 More Various Dates until May 30 (Last 500 Available 12:00:00AM 30/05/14) 395 13475 markis10 2014-04-08
Most clicked deal that didn’t reach front page
AMEX OFFER: Various Credit Back (The Good Guys, iTunes, Dan Murphy’s etc) (9559 clicks)
Most neg’d deal
Vaya Free Sim Delivery and First Month Free (-15 votes)
Most commented deal
EBAY 15% on Any Items on Ebay.com.au (Min. Spend $50/Max. Discount $100) – Sunday 22/6 (2551 comments)

 

Store with the highest pageviews

Store Pageviews
Dominos 545,900
KFC 172,195
Pizza Hut 170,446
Hungry Jacks 122,478
Woolworths 93,773
Dick Smith 90,568
Udemy 66,222
JB Hi-Fi 50,616
CatchoftheDay 50,291
Costco 47,501

Deal with the highest pageviews

Store Pageviews
EBAY 15% on Any Items on Ebay.com.au (Min. Spend $50/Max. Discount $100) – Sunday 22/6 270,591
eBay.com.au – 15% off Everything Site Wide – 10am Sun 14 Sept 233,890
eBay Big Brand Frenzy – 20% off @Selected Retailers (Dick Smith, Kogan, Dell & More) 29/6 10:01am – 30/6 11:59pm 230,949
eBay – 20% off Top Retailers and Big Brands (Nov 30-Dec 2) 214,497
Kogan eBay Deals: iPad Air 16GB $400, Macbook Air $500 iPhone 5S for $549.60 and 5C for $400, Google Nexus 5 $336, LG G2 $328 134,843
20% off Toys at eBay (Incl Games & Consoles) Xbox One 500GB Titanfall $478, PS4 $399.20 122,276
50% off BBQs in BBQ Category on eBay (Sunday – 31/8) 93,413
[Woolworths Online] Spend over $50 to Receive $10 off 84,742
FREE: PayPal $5 Credit 83,567
Free Tap King Dispenser Unit – Use Voucher in Link 83,547

 

 Competitions

 

Deal Votes Clicks Entered User Posted
Win a Domino’s Voucher for a Traditional/Value/Chef’s Best Pizza and 2 Garlic Breads from Tap King (1 in 2 Wins) 132 6080 131 JSQUARED 2014-11-27
Win a $10/$20 Gift Voucher (for Many Retailers) from Optus 116 4955 100 JSQUARED 2014-12-11
Win a Million Cents ($10k) from PayPal + Instant Win Prizes 107 7564 160 donga100 2014-10-05
Win over $1.3 Million Worth of Food from McDonalds by Playing The “Drop into Macca’s” iPhone/Android App 94 645 32 itsfree 2014-10-29
Instant Win over 1500 Prizes (Total Prize Pool $74,500) from Tennis Australia 88 8491 132 hamza23 2014-11-11
Instant Win DVDs or Merchandise from BBC 62 3844 92 Spackbace 2014-12-08
OzBargain Turning Lucky 8! Send in Your Happy Birthday Greetings & Win Gift Card Prizes! 53 429 24 scotty 2014-11-10
Woolworths – Pull A Cracker Competition (Instant Win) 50 4036 70 StevenC96 2014-12-09
Win a Skoda Rapid Car Valued at $19,990 from SBS 44 2050 98 hamza23 2014-08-14
Win 1 of 3 Nominated Brand Cars from Guess Who Australia (Guess The Brand To Win) 44 2355 95 JSQUARED 2014-09-28

 

Most Clicked Competitions

Deal Votes Clicks Entered User Posted
Instant Win over 1500 Prizes (Total Prize Pool $74,500) from Tennis Australia 88 8491 132 hamza23 2014-11-11
Win a Million Cents ($10k) from PayPal + Instant Win Prizes 107 7564 160 donga100 2014-10-05
Win a Domino’s Voucher for a Traditional/Value/Chef’s Best Pizza and 2 Garlic Breads from Tap King (1 in 2 Wins) 132 6080 131 JSQUARED 2014-11-27
Win a $10/$20 Gift Voucher (for Many Retailers) from Optus 116 4955 100 JSQUARED 2014-12-11
Woolworths – Pull A Cracker Competition (Instant Win) 50 4036 70 StevenC96 2014-12-09
Instant Win DVDs or Merchandise from BBC 62 3844 92 Spackbace 2014-12-08
Win an 11 Day River Cruise in France Including RT Flights from Getaway/Scenic Tours 19 3819 80 a a a 2014-10-18
Win 1 of 5 Bottles of Jack Daniels Holiday Select Every Day 29 2764 58 Spackbace 2014-12-08
Instant Win Daily: 1 of 18 Lavazza Minù Coffee Machines (Valued @ $100ea) & Go into Draw for Trip to Rome (Valued at $14,416) 29 2671 55 hamza23 2014-11-29
Win 1 of 3 Nominated Brand Cars from Guess Who Australia (Guess The Brand To Win) 44 2355 95 JSQUARED 2014-09-28

 

Forums

 

Most Popular Forum Threads (pageviews)

Store Pageviews
Boxing Day 2014 Discussion. Catalogues and Advertisements – Link Them Here 78,696
HELP a fellow ozbargainer stuck in Shanghai getting home!!! 55,276
[April Fools] OzBargain acquired and changed to CatchBargain 34,570
iPhone 6’s Bending out of Shape – Serious Hardware Recall Imminent? 33,556
What Is Your Age and Net Worth? 32,636
Fiancé wants me to sign a pre-nup 31,723
I am in a dilemma. Should I ask her to pay up? 30,879
[NSFW] Who Should Be Paying for Condoms? 29,987
eBay Weber BBQ Sales 28,972
Current Lite n’ Easy discount codes 27,117

 

Users & Comments

comments2010-2014

2014 vs. 2013: Published Green_Arrow_Up.svg14.7% | Removed 1.11% (2013: 1.03%)

 

Most Comments by a User

User Comments Avg Vote +5’s +15’s -5’s -15’s
jv 7422 0.62 651 114 421 73
TRENT86 3488 0.48 74 9 16 6
tightarse 3153 1.59 305 59 19 1
scrimshaw 2764 2.02 304 62 3 1
tonester 2637 0.33 17 1 2 0
easternculture 2592 1.26 227 47 68 11
hollykryten 2437 0.24 30 1 32 4
muncan 2123 1.44 178 26 11 0
lostn 1962 0.41 40 4 6 0
altomic 1843 1.30 144 31 14 0

Top 10 Positively voted comments

Comment Votes User Posted
This is a new low. :) 289 tommyc 2014-01-24
Your hypocrisy is 251 cystophora 2014-12-12
Time to find a new guy? That 245 iampoor 2014-12-12
Seems pretty stupid you 242 cypher67 2014-08-07
If you pay me $250, I will 222 thorton82 2014-05-04
Sympathy discount. 213 tsunamisurfer 2014-01-24
i don’t like the new font 209 mattgal 2014-09-05
Seriously a joke of a story. 206 donga100 2014-08-02
I wish eBay was turning 50. 197 dan76n 2014-09-10
It would cost a few billion 196 wonderboy 2014-10-17

Top 10 Negatively voted comments

Comment Votes User Posted
Just because it “supports” -277 The Land of Smeg 2014-12-12
no lol -229 2Krazy 2014-08-07
How about this… I give -199 Amar89 2014-07-10
Not really. There is a -188 The Land of Smeg 2014-12-12
But there’s no need to -165 Amar89 2014-07-10
Really dont need to write a -159 bchliu 2014-05-04
i was interested in the -154 imket 2014-07-10
first of all…i am pro -146 keyur11 2014-09-08
@cystophora: Kmart & Target -131 The Land of Smeg 2014-12-12
http://i.imgur.com/NZdbIkZ.jp -122 dafatha 2014-06-23

Most Deals Posted by Users

User Deals Avg Vote
TRENT86 768 24.27
tightarse 593 100.03
monty.melb 571 22.55
tonester 462 13.87
altomic 372 12.10
theearth 342 27.80
easternculture 294 36.34
scotty 258 14.31
grababargain 231 43.48
webtherapist 179 12.13

Most Deals Posted by New Users

User Deals Avg Vote
whodidthat 63 6.87
AssistedSpy 44 8.00
DAOtmc 44 36.64
my sfc 43 12.95
StevenKing 37 8.68
JasonRio 26 6.92
dead5pur 24 6.50
Travelfactory 24 3.25
BobbyJ 24 11.21
Gibsonluva 23 2.65

Most Competitions Posted by Users

User Comps
neil 540
hamza23 327
k 202
JSQUARED 200
odyssi 102
nmat 97
Ticketwombat 47
donga100 38
a a a 28
miwtown 28

Most Front-Page Deals posted by a User

User Deals Avg Vote
tightarse 526 110.83
TRENT86 247 55.83
grababargain 150 60.59
monty.melb 134 67.28
easternculture 124 73.88
theearth 124 56.15
WNK 74 73.97
tonester 65 54.09
unity1 49 102.80
scotty 33 58.91

Most Front-Page Deals posted by a rep

User Deals Avg Vote Comments Comments (Not OP)
ShoppingExpress 30 65.73 702 208
MyGroceries.com.au 25 66.00 42 3
Roland Chen 13 86.00 663 67
mikemeelec 13 64.38 396 2
Lee20825 12 163.42 40 0
banggood 11 77.91 82 0
mobileciti 9 65.67 224 0
Leftdrop 8 41.00 162 9
dicksmith 8 127.62 31 23
jackkel 8 81.12 199 17

Most Edits by Power Users

User Edits Uniques
tonester 690 593
Steptoe 398 365
roughana 284 253
zelda707 274 261
fchis 260 212
donga100 252 247
IceCreamBandit 220 213
easternculture 141 130
mattgal 139 130
TRENT86 127 118

 Other Stats

Pageviews: 250,552,543 ( Green_Arrow_Up.svg 19% )

Visitors: 80,089,153 ( Green_Arrow_Up.svg15%)

Browsers: Chrome: 49.06% ( Green_Arrow_Up.svg9%) , Safari 22.23% ( Green_Arrow_Up.svg.58%), Firefox 14.18% ( Red_Arrow_Down.svg3.61%), Internet Explorer 8.68% ( Red_Arrow_Down.svg2.56%), Android Browser 3.57% (Red_Arrow_Down.svg1.9%), Opera .55 ( Red_Arrow_Down.svg.18%)

Top Referral Traffic (Sessions): Whirlpool 1,310,677 Facebook 1,193,942, Twitter 431,093, Feedly 368,972, Oursteps 292,689

Reports from users: 20,951  (2013: 17640). Average 1 report every 25 minutes.

Freebies posted: 3246 (2013: 2510)

New Users: 21655 (2013: 20726) Total:  110999

 

For more stats, see the wiki.

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