OzBargain Zeitgeist 2013 : Top stores, deals and comments
2013 was another successful year of deals, posts, and comments on OzBargain.
Overall OzBargain Stats for 2013 (vs 2012):
Pageviews: 210,501,797 ( 35% )
Visitors: 69,696,557 ( 28%)
Browsers: Chrome: 40.89% ( 8%) , Safari 21.65% ( 1%), Firefox 17.79% ( 6%), Internet Explorer 11.24% ( 5%), Opera .74 ( .4%)
Top Referral Traffic: Whirlpool 1.53% Facebook 1.1%, Twitter .51%, Oursteps .34%, EcoGamer .27%
Deals:
Deals not reaching Front Page | Front Page Deals (>19 votes) | Vote Average | |
2011 | 11222 | 4008 | 16 |
2012 | 15023 | 3973 | 16.31 |
2013 | 21046 | 5115 | 17.63 |
Published: 27.4% | Front page 23.3% | 25.5% Removed Deals | Vote average: 7.5%
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Highest voted deal:
MS Office Pro Plus 2013 or Office Mac 2011 for $15 or $30 with Hotmail Email @ MS HUP+894
Store with the highest pageviews:
Dominos 495,815 pageviews
Deal with the highest pageviews:
MS Office Pro Plus 2013 or Office Mac 2011 for $15 or $30 with Hotmail Email @ MS HUP 100,200 pageviews
Deals posted by store:
Store | 2013 | 2012 | 2011 | 2010 |
Dick Smith | 1062 | 625 | 455 | 236 |
Amazon.com | 915 | 668 | 176 | 29 |
iTunes/iOS app deals | 657 | 662 | 417 | 136 |
Harvey Norman | 582 | 370 | 265 | 108 |
JB Hi-Fi | 526 | 414 | 310 | 178 |
Woolworths | 515 | 275 | 170 | 102 |
Target | 483 | 135 | 129 | 71 |
Big W | 461 | 416 | 465 | 134 |
Coles | 446 | 247 | 225 | 168 |
Officeworks | 423 | 226 | 236 | 138 |
Note: Amazon.com was split into Kindle book deals and Amazon.com deals.
Front Page deals (2013 vs 2012)
For the third year in a row, the iTunes store (iOS apps) is the most popular store on OzBargain. Despite Android phones and tablets being significantly cheaper than their Apple counterparts, the demand for iOS apps and books hasn’t diminished. In a positive note for Australian retailers, Bing Lee, The Good Guys and Target greatly improved their positions on the list. Amazon.co.uk dropped 6 places due to increased postage costs from the UK and an unfavorable currency rate with the Australian dollar. Udemy debuts in 11th place with 82 front page deals posted in only 6 months of existence on OzBargain.
Store | Front Page Deal | Rank vs. 2012 |
iTunes/iOS app deals | 227 | – |
Dick Smith | 218 | – |
Kindle Books | 181 | NEW |
Amazon.com | 170 | 1 |
Woolworths | 149 | – |
Big W | 114 | 2 |
JB Hi-Fi | 106 | 1 |
Coles | 101 | – |
Target | 99 | 9 |
Harvey Norman | 93 | 3 |
Google Play Store | 84 | 11 |
Udemy | 82 | NEW |
Officeworks | 82 | – |
Dominos | 69 | 2 |
Shopping Express | 64 | 3 |
Amazon.co.uk | 54 | 6 |
The Good Guys | 49 | 9 |
Steam | 49 | 1 |
Kogan | 48 | 7 |
mygroceries.com.au | 43 | 1 |
Where did the popular retailers come from?
While the majority of stores that made the front page were Australian, there seems to be a 4% drop year to year. It’s a worrying sign for Australian retailers.
Country | 2013 | 2012 | 2011 |
AUS | 187 (74.5%) | 168 (78.1%) | 155 (82.4%) |
US | 31 | 23 | 16 |
UK | 15 | 11 | 10 |
HK | 5 | 3 | 3 |
China | 1 | 4 | 2 |
France | 0 | 1 | 0 |
Italy | 0 | 1 | 0 |
New Zealand | 1 | 1 | 0 |
Cypress | 1 | 1 | 1 |
Sweden | 1 | 1 | 1 |
Ireland | 0 | 1 | 0 |
Malaysia | 2 | 0 | 0 |
Netherlands | 1 | 0 | 0 |
Singapore | 2 | 0 | 0 |
Austria | 1 | 0 | 0 |
Brasil | 2 | 0 | 0 |
Canada | 1 | 0 | 0 |
Deals by Country: Retailers that made the front page >2 times in 2013
Deals by Country: Retailers that made the front page >2 times in 2012
Deals by Country: Retailers that made the front page >2 times in 2011
Maps created using Gunmap.
Comments:
2013 vs. 2012: Published 21.8% | Removed 16.2%
Top 10 Positively voted comments:
- rt1 thanking OP and stating he bought 3 Nissan 370zs. +350
- whiteflame thanking commenter for the picture of their cat. +282
- montorola correcting a commenter’s grammar. +226
- 100 responding to an anti-Samsung comment in a Samsung deal. +219
- jv pointing out that not accepting returns is illegal. +174
- revolushenary thanking OP for the thesis-like description. +137
- risto “correcting” the grammar in the previous comment. +135
- mely doubts any headphones for $5 would be any good. +121
- strand0410 doubts the fashion of Beats by Dre headphones. +110
- figarow offers a sympathetic condolence to the rep.+115
Top 10 Negatively voted comments:
- mikinoz thinking $.50 for a glass of tap water was cheap. -382
- ajdj10 who thought posting a deal for a duty free store at an airport was a waste of time. -366
- ozdesi who reckons everyone already knew about the most popular deal of 2013. – 280
- bill.zheng hating Samsung products on a Samsung deal. The following comment was the 4th most popular comment of 2013. -176
- paintoad joking that the worst thing about the Nexus 4 is that the OS is Android. -147
- jv joking that Telstra’s free calls to the Philipines are to Telstra’s call centres. -144
- mikinoz still arguing his point from his most negged comment. -137
- consumersheep chastising a user for making a stupid comment. -129
- mikinoz still arguing his point… -101
- mo danish getting negged for saying the word Apple. -100
For more stats, see the wiki.