OzBargain Zeitgeist 2013 : Top stores, deals and comments

neil on 09/01/2014 at 2:38 pm, filed under Stats

2013 was another successful year of deals, posts, and comments on OzBargain.

Overall OzBargain Stats for 2013 (vs 2012):

Pageviews: 210,501,797 ( Green_Arrow_Up.svg 35% )

Visitors: 69,696,557 ( Green_Arrow_Up.svg28%)

Browsers:  Chrome: 40.89% ( Green_Arrow_Up.svg8%) , Safari 21.65% ( Green_Arrow_Up.svg1%), Firefox 17.79% ( Red_Arrow_Down.svg6%), Internet Explorer 11.24% ( Red_Arrow_Down.svg5%), Opera .74 ( Red_Arrow_Down.svg.4%)

Top Referral Traffic: Whirlpool 1.53% Facebook 1.1%, Twitter .51%, Oursteps .34%, EcoGamer .27%

 

Deals:

dealchart

  Deals not reaching Front Page Front Page Deals (>19 votes) Vote Average
2011 11222 4008 16
2012 15023 3973 16.31
2013 21046 5115 17.63

Published: Green_Arrow_Up.svg 27.4% | Front page Green_Arrow_Up.svg 23.3%  | Green_Arrow_Up.svg 25.5% Removed Deals | Vote average: Green_Arrow_Up.svg 7.5%

——————

Highest voted deal:

MS Office Pro Plus 2013 or Office Mac 2011 for $15 or $30 with Hotmail Email @ MS HUP+894

Store with the highest pageviews:

Dominos  495,815 pageviews

Deal with the highest pageviews:

MS Office Pro Plus 2013 or Office Mac 2011 for $15 or $30 with Hotmail Email @ MS HUP 100,200 pageviews

 

 Deals posted by store:

 

Store 2013 2012 2011 2010
Dick Smith 1062 625 455 236
Amazon.com 915 668 176 29
iTunes/iOS app deals 657 662 417 136
Harvey Norman 582 370 265 108
JB Hi-Fi 526 414 310 178
Woolworths 515 275 170 102
Target 483 135  129  71
Big W 461 416 465 134
Coles 446 247 225 168
Officeworks 423 226 236 138

 

top_deals_2010-2013

 Note: Amazon.com was split into Kindle book deals and Amazon.com deals.

Front Page deals (2013 vs 2012)

For the third year in a row, the iTunes store (iOS apps) is the most popular store on OzBargain. Despite Android phones and tablets being significantly cheaper than their Apple counterparts, the demand for iOS apps and books hasn’t diminished.  In a positive note for Australian retailers, Bing Lee, The Good Guys and Target greatly improved their positions on the list. Amazon.co.uk dropped 6 places due to increased postage costs from the UK and an unfavorable currency rate with the Australian dollar. Udemy debuts in 11th place with 82 front page deals posted in only 6 months of existence on OzBargain.

Store Front Page Deal Rank vs. 2012
iTunes/iOS app deals 227
Dick Smith 218
Kindle Books 181 NEW
Amazon.com 170 Red_Arrow_Down.svg 1
Woolworths 149
Big W 114 Red_Arrow_Down.svg 2
JB Hi-Fi 106 Red_Arrow_Down.svg 1
Coles 101
Target 99 Green_Arrow_Up.svg 9
Harvey Norman 93 Red_Arrow_Down.svg 3
Google Play Store 84 Green_Arrow_Up.svg 11
Udemy 82 NEW
Officeworks 82
Dominos 69 Green_Arrow_Up.svg 2
Shopping Express 64 Green_Arrow_Up.svg 3
Amazon.co.uk 54 Red_Arrow_Down.svg 6
The Good Guys 49 Green_Arrow_Up.svg 9
Steam 49 Red_Arrow_Down.svg 1
Kogan 48 Red_Arrow_Down.svg 7
mygroceries.com.au 43 Green_Arrow_Up.svg 1

 

Where did the popular retailers come from?

While the majority of stores that made the front page were Australian, there seems to be a 4% drop year to year.  It’s a worrying sign for Australian retailers.

Country 2013 2012 2011
AUS 187 (74.5%) 168 (78.1%) 155 (82.4%)
US 31 23 16
UK 15 11 10
HK 5 3 3
China 1 4 2
France 0 1 0
Italy 0 1 0
New Zealand 1 1 0
Cypress 1 1 1
Sweden 1 1 1
Ireland 0 1 0
Malaysia 2 0 0
Netherlands 1 0 0
Singapore 2 0 0
Austria 1 0 0
Brasil 2 0 0
Canada 1 0 0

 

Deals by Country: Retailers that made the front page >2 times in 2013

map

Deals by Country: Retailers that made the front page >2 times in 2012

Deals that made the front page by country in 2012.

Deals by Country: Retailers that made the front page >2 times in 2011

Deals that made the front page by country.

Maps created using Gunmap.

Comments:

commentsgraph

2013 vs. 2012: Published Green_Arrow_Up.svg21.8% | Removed Green_Arrow_Up.svg16.2%

 

Top 10 Positively voted comments:

  1. rt1 thanking OP and stating he bought 3 Nissan 370zs. +350
  2. whiteflame thanking commenter for the picture of their cat. +282
  3. montorola correcting a commenter’s grammar. +226
  4. 100 responding to an anti-Samsung comment in a Samsung deal. +219
  5. jv pointing out that not accepting returns is illegal. +174
  6. revolushenary thanking OP for the thesis-like description. +137
  7. risto “correcting” the grammar in the previous comment. +135
  8. mely doubts any headphones for $5 would be any good. +121
  9. strand0410 doubts the fashion of Beats by Dre headphones. +110
  10. figarow offers a sympathetic condolence to the rep.+115

Top 10 Negatively voted comments:

  1. mikinoz thinking $.50 for a glass of tap water was cheap. -382
  2. ajdj10 who thought posting a deal for a duty free store at an airport was a waste of time. -366
  3. ozdesi who reckons everyone already knew about the most popular deal of 2013. – 280
  4. bill.zheng hating Samsung products on a Samsung deal. The following comment was the 4th most popular comment of 2013. -176
  5. paintoad joking that the worst thing about the Nexus 4 is that the OS is Android. -147
  6. jv joking that Telstra’s free calls to the Philipines are to Telstra’s call centres. -144
  7. mikinoz still arguing his point from his most negged comment. -137
  8. consumersheep chastising a user for making a stupid comment. -129
  9. mikinoz still arguing his point… -101
  10. mo danish getting negged for saying the word Apple. -100

For more stats, see the wiki.

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