OzBargain Zeitgeist 2012 : Top stores, deals and comments
2012 was another successful year of bargains on OzBargain. Let’s examine some of the trends from 2012.
2012: 19,032 Published | 3886 Front Page | 2,459 Removed Deals | Vote average: 16.74
2011: 15,234 Published | 3665 Front Page | 2,616 Removed Deals | Vote average: 16.57
Published: 20% | Front page 5.6% | 6.1% Removed Deals | Vote average: 1.1%
Removed deals decreased as we improved duplicate detection of deals, detecting keywords in the title for competitions, upgrading the identification of spammers as well as some other enhancements.
Highest voted deal: Grays Outlet $10 Discount Code No Minimum Spend (Applies to Total Invoice Inc Shipping) +688
Store with the highest pageviews: Dominos 556,270 pageviews
Deal with the highest pageviews: Dick Smith Games Clearance 114,436 pageviews
Total deals per store (2010-2012)
Front Page deals (2012 vs 2011)
|Store||Front Page deals||Rank vs. 2011|
Despite the uptake in Android devices, iOS apps temporarily changing from a paid app to free remained the most popular deals. The 3 biggest movers on the chart Kogan, Shopping Express and Shopping Square have dominated the deals this year in help from it’s competitive pricing of Android phones such as the Samsung Galaxy S III. Both Amazon.com and Greenman Gaming experienced surges in popular posts due to very competitive pricing on digitally delivered video games.
Where did the popular retailers come from?
Gerry Harvey doesn’t have to worry as even the bargain hunters mostly do their shopping in Australia. While US companies increased their percentage from 8.5% to 10.7%, it’s the emergence of other countries that has dropped Australia from 82.4% in 2011 to 78.1% in 2012.
Deals by Country: Retailers that made the front page >2 times in 2012
Deals by Country: Retailers that made the front page >2 times in 2011
Maps created using Gunmap.
2012: 460,516 Published | 5,107 Removed
2011 : 360,633 Published | 4,639 Removed
Published 22% | Removed 9.2%
Top 5 Positively voted comments:
- Gooddealmate commenting on Free Condoms +191
- Flippant commenting on the new iPhone 5 from Kogan +124
- viperrxz giving us a list of Grey’s items under $10 with free shipping +119
- Visiontech rep defending the cost of his builds +114
- blitz commenting on the Dick Smith game clearance +114
For more stats, see the wiki.