Click Frenzy: Good Deals or Just a Marketing Exercise?
I don’t think there is much doubt that OzBargain lists more good deals year round than any single shopping event like Boxing Day or Click Frenzy. While Click Frenzy is a big marketing exercise, do the events provide good deals?
The first incarnation of Click Frenzy was so popular that their website and related retailer’s websites were inaccessible. OzBargain received so much traffic that it took down the website and forced us to upgrade our network link from 10Mbps to 30Mbps. While OzBargain had 3,800 concurrent visitors during the event, clickfrenzy.com.au had 58,000.
Click Frenzy fixed their website issues for their next 3 events. While the Mother’s Day event was a fizzler, the EOFY event was popular with 10 deals making it to the front page. In their latest incarnation, there were 23 deals posted with 8 making it to the front page. There were also 3 “unofficial” Click Frenzy deals that made the front page.
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While the majority of sales listed on Click Frenzy’s site were underwhelming, the deals posted on OzBargain were good. At the end of the event, OzBargain received 8 to 11 more great deals that we wouldn’t have if it weren’t for this event. More good deals are a win for OzBargainers.