Afternoon at 5:38pm: Received an email from OO.com.au, titled LCD TV 66cm Crazy $999. Gee. When was the LCD TV becoming so cheap? A few years ago it won’t even buy you a 26″ flatscreen CRT at this price. Although not strictly high definition (only at 1280×768 so it will not do 1080i), the feature is surely impressive. The brand is little known “Highlander”, and it takes D-Sub, DVI and S-Video inputs. Surely looks way better than my current television.

Afternoon at 6:42pm: Received an email from DealsDirect, featuring their “Deal of the Month”: New 26″ Widescreen LCD TV $899 – Save 55%. Hey! This LCD TV looks familiar — actually it is exactly the same Highlander 66cm unit as the one that was on special at OO.com.au! Except it is whole 100 dollars cheaper. A bargain that is now an even better deal.

So just to reconfirm that they are actually the same unit, I went back to the OO.com.au product page, only to discover that they have slashed the price further to $889, making it $10 cheaper than their fierce competitor (and $4 cheaper for delivery as well). This is insane — an hour and half ago it was selling for $999 and now $889. Even all the images have changed to reflect the new reduced price.

Did I smell a bit of fire between these two Australian on-line bargain stores? But who cares — it is the customers who win at the end :)

By the way, I have previously shopped at OO.com.au (bought a fully-reclinable baby stroller for someone else), and my experience has been very good. Submit my order late at night, got confirmation straight away, got delivery notification on the following day, and the product was delivered the day after. And at a price that betters many dodgy shops on eBay. Highly recommended.