OzBargain Zeitgeist 2012 : Top stores, deals and comments

neil on 08/01/2013 at 10:44 am, filed under OzBargain, Stats

2012 was another successful year of bargains on OzBargain. Let’s examine some of the trends from 2012.

Deals:

2012: 19,032 Published | 3886  Front Page | 2,459 Removed Deals | Vote average: 16.74

2011: 15,234 Published  | 3665 Front Page | 2,616 Removed Deals | Vote average: 16.57

Published: Green_Arrow_Up.svg 20% | Front page Green_Arrow_Up.svg 5.6%  | Red_Arrow_Down.svg 6.1% Removed Deals | Vote average: Green_Arrow_Up.svg 1.1%

Removed deals decreased as we improved duplicate detection of deals, detecting keywords in the title for competitions, upgrading the identification of spammers as well as some other enhancements.

——————

Highest voted deal: Grays Outlet $10 Discount Code No Minimum Spend (Applies to Total Invoice Inc Shipping) +688

Store with the highest pageviews: Dominos  556,270 pageviews

Deal with the highest pageviews: Dick Smith Games Clearance 114,436 pageviews

 

Total deals per store (2010-2012)

Store 2012 2011 2010
amazon.com 668 176 29
itunes.apple.com 662 417 136
dicksmith.com.au 625 455 236
bigw.com.au 416 465 134
jbhifi.com.au 414 310 178
harveynorman.com.au 370 265 108
ebay.com 297 277 159
woolworths.com.au 275 170 102
catchoftheday.com.au 256 181 217
kogan.com.au 249 52 14

The clear breakout winner is Amazon.com. The company is slowly increasing the variety of goods that can be sent to Australia from shavers to golf clubs.

2010-2012-deals

 

Front Page deals (2012 vs 2011)

Store Front Page deals Rank vs. 2011
itunes.apple.com 237 -
dicksmith.com.au 154 Green_Arrow_Up.svg1
amazon.com 146 Green_Arrow_Up.svg9
bigw.com.au 130 Red_Arrow_Down.svg2
woolworths.com.au 99 -
jbhifi.com.au 98 -
harveynorman.com.au 79 -
coles.com.au 75 Red_Arrow_Down.svg4
amazon.co.uk 59 Red_Arrow_Down.svg1
meritline.com 55 Green_Arrow_Up.svg4
kogan.com 50 Green_Arrow_Up.svg47
officeworks.com.au 49 Red_Arrow_Down.svg3
greenmangaming.com 49 Green_Arrow_Up.svg40
shoppingsquare.com.au 48 Green_Arrow_Up.svg47
dominos.com.au 47 Green_Arrow_Up.svg1
steampowered.com 36 Red_Arrow_Down.svg6
shoppingexpress.com.au 34 Green_Arrow_Up.svg101
zavvi.com 33 Green_Arrow_Up.svg8
kmart.com.au 33 Red_Arrow_Down.svg8
mygroceries.com.au 30 Green_Arrow_Up.svg1

Despite the uptake in Android devices, iOS apps temporarily changing from a paid app to free remained the most popular deals.  The 3 biggest movers on the chart Kogan, Shopping Express and Shopping Square have dominated the deals this year in help from it’s competitive pricing of Android phones such as the Samsung Galaxy S III.  Both Amazon.com and Greenman Gaming experienced surges in popular posts due to very competitive pricing on digitally delivered video games.

 

Where did the popular retailers come from?

Country 2012 2011
Australia 168 155
U.S. 23 16
U.K. 11 10
Hong Kong 3 3
China 4 2
France 1 0
Italy 1 0
New Zealand 1 0
Cypress 1 1
Sweden 1 1
Ireland 1 0

Gerry Harvey doesn’t have to worry as even the bargain hunters mostly do their shopping in Australia. While US companies increased their percentage from 8.5% to 10.7%,  it’s the emergence of other countries that has dropped Australia from 82.4% in 2011 to 78.1% in 2012.

Deals by Country: Retailers that made the front page >2 times in 2012

Deals that made the front page by country in 2012.

Deals by Country: Retailers that made the front page >2 times in 2011

Deals that made the front page by country.

Maps created using Gunmap.

Comments:

2012:  460,516 Published |  5,107 Removed

2011 : 360,633 Published | 4,639 Removed

Published Green_Arrow_Up.svg22% | Removed Green_Arrow_Up.svg9.2%

 

Top 5 Positively voted comments:

  1. Gooddealmate commenting on Free Condoms +191
  2. Flippant commenting on the new iPhone 5 from Kogan +124
  3. viperrxz giving us a list of Grey’s items under $10 with free shipping +119
  4. Visiontech rep defending the cost of his builds +114
  5. blitz commenting on the Dick Smith game clearance +114

For more stats, see the wiki.

 

5 Comments

  1. HTC:

    These information are very useful. I wish these are published on newspaper so that more people know about these stats and of course ozbargain.

    Also I like that you have put up the top 5 comments with the most positive votes, interestingly the top 2 comments are of “explicit” nature.

    It will be good to see what the next ten or the top 100 as I believe some very funny/humorous comment are not in the most popular deal.

    Ozbargain is a very good website, it helps us to become inform consumer citizen.

    I wish to thank the ozbargain team for these effort.

    08/01/2013 @ 9:33 pm | Reply
  2. dirtYbird:

    Great work Neil, thanks.

    12/01/2013 @ 11:35 am | Reply
  3. ory_zm:

    Nice work! Very interesting read.

    14/01/2013 @ 3:24 pm | Reply
  4. Jeremy:

    Awesome. lol, JV didn’t get a top comment. Poor show.

    18/01/2013 @ 11:32 am | Reply
  5. very well presented and very informative. Its interesting your comment about offshore sales – that the competition is coming from new players.

    14/02/2013 @ 10:20 am | Reply

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