Where do the Australians shop online?
Meg from dLook posted a list of Top 100 Australian Websites based on the Alexa traffic rank. While Alexa traffic rank is no where near an accurate measurement of real traffic, it is still a good indication of how popular a site is. The top 100 contains all kinds of web sites, but I will just extract a few that is related to bargains and shopping. It is actually interesting to see where do the Aussies go shopping online.
It seems that the top shopping sites are actually auction sites. We have:
Still the king of auction in Australia, and I have personally bought countless items from there. A definite place to find good bargains, although there’s also risk attached.
Big auction house, and great place to buy wine and ex-leased computer hardware. However the buyer’s premium is quite high, and buying is pretty competitive.
Relatively new comer but has recently raised to the No. 2 online auction sites in Australia. Low fees, and has slowly built a great community of sellers. Also a long time sponsor of OzBargainBlog.
We also have a few classified sites taking the top 100 spots.
|35.||The Trading Post
I would have thought that Trading Post would face great competition because of all these free classified sites and auction sites with much lower fee, however it looks like Aussies still use what they have always used. I have only previously sold stuffs on Tradition Post, and it is indeed a great place to get rid of things you no longer need — although I’ll prefer EBay these days.
It is like UK version of Craiglist, but coming down under. It offers free classified ads, where people can post what they want to buy or sell (and many other things). I have never used Grumtree, and from the way it works, I don’t think I will ever use it. However from its traffic stats, there must be many visitors buying/selling there.
Affiliates / Rewards / Price Comparisons
There are also sites that are big affiliates with many merchants. They are the middle man taking the commissions, but also provide other services like cashback rewards, price comparison engines, community, etc.
Definitely the biggest reward program in Australia, and now Emailcash also has presence in UK, NZ and Taiwan. Not offering the best cashback, and it seems to have its own micro-economics with its points vs. cash system.
It works like a price comparison engine, and might take commission if you make a purchase through them. It is a great engine with products from different parts of spectrum.
Finally, there are some retailers/online stores that are actually selling something.
I am quite surprised that how much traffic Deals Direct has got — must be doing great there. It is an online store selling all kinds of bargain deals, also one place that I will always check if I need to buy anything.
Dell computers are relatively cheap, relatively reliable, and has relatively good performance. Moreover they have great deals every now and then. No wonder many home users and small business are buying strictly Dell.
These sites are Australian sites only. However Aussies do regularly shop outside Australia. Amazon.com — 27 on Alexa’s top 100 sites visited by Australians.