Where do the Australians shop online?

scotty on 19/05/2007 at 12:33 am, filed under Website

Meg from dLook posted a list of Top 100 Australian Websites based on the Alexa traffic rank. While Alexa traffic rank is no where near an accurate measurement of real traffic, it is still a good indication of how popular a site is. The top 100 contains all kinds of web sites, but I will just extract a few that is related to bargains and shopping. It is actually interesting to see where do the Aussies go shopping online.

Auction Sites

It seems that the top shopping sites are actually auction sites. We have:

2. EBay.com.au
Still the king of auction in Australia, and I have personally bought countless items from there. A definite place to find good bargains, although there’s also risk attached.
52. Grays Online
Big auction house, and great place to buy wine and ex-leased computer hardware. However the buyer’s premium is quite high, and buying is pretty competitive.
63. OZtion
Relatively new comer but has recently raised to the No. 2 online auction sites in Australia. Low fees, and has slowly built a great community of sellers. Also a long time sponsor of OzBargainBlog.

Classified Sites

We also have a few classified sites taking the top 100 spots.

35. The Trading Post
I would have thought that Trading Post would face great competition because of all these free classified sites and auction sites with much lower fee, however it looks like Aussies still use what they have always used. I have only previously sold stuffs on Tradition Post, and it is indeed a great place to get rid of things you no longer need — although I’ll prefer EBay these days.
69. Grumtree
It is like UK version of Craiglist, but coming down under. It offers free classified ads, where people can post what they want to buy or sell (and many other things). I have never used Grumtree, and from the way it works, I don’t think I will ever use it. However from its traffic stats, there must be many visitors buying/selling there.

Affiliates / Rewards / Price Comparisons

There are also sites that are big affiliates with many merchants. They are the middle man taking the commissions, but also provide other services like cashback rewards, price comparison engines, community, etc.

21. Emailcash
Definitely the biggest reward program in Australia, and now Emailcash also has presence in UK, NZ and Taiwan. Not offering the best cashback, and it seems to have its own micro-economics with its points vs. cash system.
98. MyShopping
It works like a price comparison engine, and might take commission if you make a purchase through them. It is a great engine with products from different parts of spectrum.

Retail Shops

Finally, there are some retailers/online stores that are actually selling something.

68. Deals Direct
I am quite surprised that how much traffic Deals Direct has got — must be doing great there. It is an online store selling all kinds of bargain deals, also one place that I will always check if I need to buy anything.
80. Dell Australia
Dell computers are relatively cheap, relatively reliable, and has relatively good performance. Moreover they have great deals every now and then. No wonder many home users and small business are buying strictly Dell.

These sites are Australian sites only. However Aussies do regularly shop outside Australia. Amazon.com — 27 on Alexa’s top 100 sites visited by Australians.


  1. Jack Schneider:

    I think this a startling example of how far behind much of the world Australia is when it comes to online shopping. As an expat in Australia I was immediately struck by what a poor range of online shopping experiences are available… no Amazon, need I say more? Nothing but crappy “deals” websites (i.e. job-lots of junk nobody wanted to buy). Think it shows how that Australian business still doesnt really ‘get’ the web.

    20/05/2007 @ 4:17 pm | Reply
  2. Jack — I will be more than happy to see Amazon having an Australian store, like its international branches in UK, France, Japan, etc. However, is it going to happen? However I think the economics of scale might be working against us Aussies as we are simply not a big enough market to make an Amazon AU economical (at the moment).

    Another thing — since Amazon.com is already one of the top visited site in Australia, it is possible that we think the current situation is “good enough”, although there are many things you can’t buy on Amazon unless you have a relative in the States.

    End result? No big mega online store here in Australia, and as you said, we ended up with way too many deals shops selling products with questionable quality. Somehow I don’t think that it is Australian business not getting the web, but we don’t have an economy to make a mega online store of our own.

    20/05/2007 @ 6:40 pm | Reply
  3. Ozpete:

    Jack you also need to understand the economic differences.

    Having lived in the US, buying via catalog – the precursor to internet buying, had advantages. The US sales taxes are State and county based. So if you buy locally you can pay upto 11% more with state and local taxes, where buying from an out of town vendor (out of state) means you dont pay the sales tax.

    This immediately puts the catalog/internet vendor at a price advantage. This also helped establish cheaper (because of the volume) delivery costs for companies like Fedex and UPS

    Online purchases in Australia are growing but from a smaller base, so are not as accepted as in the US, and again with GST (Sales Tax) being federally based there is not inherent price advantage other than the savings a company can make by not having the rental overgeads of a retail business.

    24/05/2007 @ 11:09 pm | Reply
  4. MikeW:

    Many people with relatives in Australia have looked to there being an Australian version of Amazon to avoid having to pay the shipping charges to Australia when sending birthday and Christmas gifts.

    27/04/2010 @ 7:30 pm | Reply

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