Popular stores, deals, and trends in 2012
neil on 21/08/2012 at 9:00 am, filed under There have been 52, 940 deals posted on OzBargain. Fifteen percent of all deals posted are for the following 10 stores.
Amount of posts per store
| Store | Total | 2012 (1/1-17/8) | 2012 (est) | 2011 | 2010 |
| Dick Smith | 1241 | 357 | 490 | 392 | 213 |
| Big W | 974 | 265 | 363 | 418 | 119 |
| iTunes Store | 835 | 344 | 472 | 378 | 110 |
| Amazon | 834 | 419 | 575 | 347 | 55 |
| ShoppingSquare | 832 | 126 | 173 | 85 | 99 |
| JB Hi-Fi | 790 | 187 | 256 | 267 | 154 |
| Catch Of The Day | 780 | 130 | 178 | 152 | 191 |
| Harvey Norman | 628 | 184 | 252 | 241 | 103 |
| Officeworks | 591 | 118 | 162 | 195 | 120 |
| Coles | 569 | 137 | 188 | 194 | 11 |
Note: est = Estimated end of 2012 tally calculation.
Decreases in deal posts (2012 vs. 2011):
Big W – most posts in 2011, 13% decrease in 2012.
Officeworks – 17% decrease in 2012
Increases in deal posts (2012 vs. 2011):
Shopping Square – 104% increase in 2012.
Amazon.com – 66% increase in 2012.
Dick Smith – 25% increase in 2012.
Quantity of posted deals doesn’t always mean quality.
Voting Average
| 2012 | 2011 | 2010 | |
| Shopping Square | 17.3937 | 10.5765 | 10.3232 |
| Amazon | 20.3459 | 22.8703 | 21.4727 |
| Dick Smith | 25.025 | 22.4949 | 18.8545 |
| Big W | 24.3383 | 24.4665 | 17.8319 |
| Officeworks | 17.5882 | 18.4051 | 18.925 |
Shopping Square increased it’s voting average by 65% while Dick Smith improved it’s average slightly making their voting average the highest of the 5 sites.
While local retailers are still offering good deals, the emergence of Amazon’s worldwide inventory of well priced goods is set to challenge all retailers serving Australia. The grey/parallel market for mobile phones has helped Shopping Square and other retailers like Kogan (up 285% vs. 2011) to be successful on OzBargain. Until wholesalers stop price gouging retailers, it’s most probable that this trend will continue in the near future.