Popular stores, deals, and trends in 2012

neil on 21/08/2012 at 9:00 am, filed under OzBargain, Stats

There have been 52, 940 deals posted on OzBargain.  Fifteen percent of all deals posted are for the following 10 stores.

Amount of posts per store

Store Total 2012 (1/1-17/8) 2012 (est) 2011 2010
Dick Smith 1241 357 490 392 213
Big W 974 265 363 418 119
iTunes Store 835 344 472 378 110
Amazon 834 419 575 347 55
ShoppingSquare 832 126 173 85 99
JB Hi-Fi 790 187 256 267 154
Catch Of The Day 780 130 178 152 191
Harvey Norman 628 184 252 241 103
Officeworks 591 118 162 195 120
Coles 569 137 188 194 11


Note: est = Estimated end of 2012 tally calculation.
Decreases in deal posts (2012 vs. 2011):

Big W – most posts in 2011, 13% decrease in 2012.

Officeworks -  17% decrease in 2012

Increases in deal posts (2012 vs. 2011):

Shopping Square – 104% increase in 2012.

Amazon.com – 66% increase in 2012.

Dick Smith – 25% increase in 2012.

 

Quantity of posted deals doesn’t always mean quality.

 Voting Average

2012 2011 2010
Shopping Square 17.3937 10.5765 10.3232
Amazon 20.3459 22.8703 21.4727
Dick Smith 25.025 22.4949 18.8545
Big W 24.3383 24.4665 17.8319
Officeworks 17.5882 18.4051 18.925

Shopping Square increased it’s voting average by 65% while Dick Smith improved it’s average slightly making their voting average the highest of the 5 sites.

While local retailers are still offering good deals, the emergence of Amazon’s worldwide inventory of well priced goods is set to challenge all retailers serving Australia.  The grey/parallel market  for mobile phones has helped Shopping Square and other retailers like Kogan (up 285% vs. 2011) to be successful on OzBargain.   Until wholesalers stop price gouging retailers, it’s most probable that this trend will continue in the near future.

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