Popular stores, deals, and trends in 2012
There have been 52, 940 deals posted on OzBargain. Fifteen percent of all deals posted are for the following 10 stores.
Amount of posts per store
|Store||Total||2012 (1/1-17/8)||2012 (est)||2011||2010|
|Catch Of The Day||780||130||178||152||191|
Note: est = Estimated end of 2012 tally calculation.
Decreases in deal posts (2012 vs. 2011):
Big W – most posts in 2011, 13% decrease in 2012.
Officeworks - 17% decrease in 2012
Increases in deal posts (2012 vs. 2011):
Shopping Square – 104% increase in 2012.
Amazon.com – 66% increase in 2012.
Dick Smith – 25% increase in 2012.
Quantity of posted deals doesn’t always mean quality.
Shopping Square increased it’s voting average by 65% while Dick Smith improved it’s average slightly making their voting average the highest of the 5 sites.
While local retailers are still offering good deals, the emergence of Amazon’s worldwide inventory of well priced goods is set to challenge all retailers serving Australia. The grey/parallel market for mobile phones has helped Shopping Square and other retailers like Kogan (up 285% vs. 2011) to be successful on OzBargain. Until wholesalers stop price gouging retailers, it’s most probable that this trend will continue in the near future.