Got this from GoDaddy’s promotional email:

We can’t put your name in lights, but until July 31, we can help you put your actual name on the ‘Net. You save over 40% — just $5.95!*

…Be sure to use offer code gdg071930 when you order!

* Plus ICANN fee of 25 cents per domain name year.

That makes the .Name domain USD$6.20 a year, which is a bit cheaper than the standard $10.20/year - cheaper than most other TLD. That is only if you are interested in .Name though, which has quite restricted usage, i.e. usually you will expect to prefix your name before .Name.